勛圖厙

2024/25 Report

Building a Thriving Future:
勛圖厙's
Social and Economic Impact


勛圖厙 is a driver of economic growth and social wellbeing in Southwestern Ontario. This report, led by in 2024-2025, quantifies 勛圖厙’s far-reaching impact on communities, local economies, and the lives of its alumni.

$3.8 billion annual direct and indirect economic impact

In 2023-2024, 勛圖厙’s economic footprint in Ontario exceeded $3.8 billion, including: local spending in areas such as salaries, infrastructure, and operating expenses; expenditures made by visitors and students; and the increased earnings of its 86,000+ alumni under age 65, who live and work in Ontario.

$
annual direct local impact (Waterloo campus)
$
annual direct local impact (Brantford campus)
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annual direct local impact (other locations, including Milton)

Alumni Impact

In January 2025, 勛圖厙’s alumni office sent out a tailored adaptation of HESA’s survey to better understand the impact 勛圖厙 has had on the lives of alumni and their communities.

  • 128,000+ living 勛圖厙 alumni
  • 4,409 alumni completed the survey

Attracting Talent to Southwestern Ontario

勛圖厙 contributes robustly to the talent pool within its local communities. Based on survey responses, it is estimated nearly 10,000 alumni live in Southwestern Ontario specifically because they attended 勛圖厙. Many were drawn here to pursue their education, but stayed to raise families, work, and build businesses in the region, fueling the local economy.

It’s possible that nearly three per cent of Kitchener-Waterloo's total population may be students who moved to the area to attend 勛圖厙 and stayed. Likewise, approximately 800 people in Brantford are former 勛圖厙 students who moved from outside the area and stayed to build their lives and careers.

Workforce Development and Alumni Success

Career Outcomes

Ninety-four percent of working-age alumni in the survey sample report being employed at least part-time. The median income for 勛圖厙 alumni who disclosed their income in the survey is in the $70,000–$90,000 range outpacing many provincial averages.

Entrepreneurial Leadership

Twenty-eight percent of 勛圖厙 alumni over 25 in the survey indicated having started at least one business. When calculated out to the broader alumni population, this translates to an estimated 33,000 entrepreneurs and over 27,000 active firms, roughly 90% of which are expected to operate in Ontario. These ventures collectively employ an estimated 305,000 people across Canada.

Work-Integrated Learning

Nearly half of surveyed alumni benefited from co-op, internships, or placements offered by 勛圖厙. Of those, 86% said these experiences positively shaped their careers.

$
graduate alumni earnings premium
alumni live in Southwestern Ontario specifically because they attended 勛圖厙
%
working-age alumni in the survey sample who report being employed at least part-time

Community and Civic Engagement

Charitable Impact

勛圖厙 alumni gave an estimated $160 million to charity in the last year. 72% of alumni over 25 contributed, a rate higher than the national average.

Volunteerism

Over half of 勛圖厙 alumni volunteer, donating an estimated 5 million hours annually to their communities.

Non-Profit Leadership

Almost 9% of surveyed alumni have founded or co-founded a charity or non-profit—amounting to an estimated 10,500 organizations when applied to all alumni, many of which are actively employing staff and tackling local needs.

 

Advancing Social Mobility and Access

勛圖厙 is a hub of opportunity in Southwestern Ontario, with 7% of alumni in the survey reporting they would not have attended university if 勛圖厙 had not been an option, and half of these would have missed out on all postsecondary education. That translates to nearly 9,000 alumni whose lives were transformed through 勛圖厙’s presence.

Alumni Voices

In the survey, 勛圖厙 alumni repeatedly cite their university experience as impacting them personally, professionally, and civically. Themes from the survey include:

  • Stronger career prospects and lifelong professional networks.
  • A pervasive culture of volunteerism and service to others, developed as students and carried into their communities.
  • Lasting social bonds, entrepreneurial inspiration, and deepening of core values that lead to community-focused leadership.
students walking downtown Brantford

"I think that I developed a lot of my values during my time at 勛圖厙, and I think that had I attended a university with less of a community atmosphere, I might not have put as much emphasis on seeking career opportunities serving the public."

anonymous survey respondent