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Yi Yin is an Assistant Professor of Marketing at ³Ô¹ÏÍø’s Lazaridis School of Business and Economics. Her research explores how marketing intersects with broader societal and financial systems, with a focus on Environmental, Social, and Governance (ESG) issues, advertising strategies, and the marketing-finance interface.
Yi earned her PhD in Marketing from the University of Texas at San Antonio in 2022 and an MBA from the University of Illinois at Urbana-Champaign in 2016. Before joining ³Ô¹ÏÍø, Yi was a faculty member at Northeastern University.