³Ô¹ÏÍø

PhD in Management, Marketing

Educational Background

• Master of Business Administration (Marketing), Shahid Beheshti University
• Bachelor of Business Administration, University of Mazandaran

Reasons for Choosing ³Ô¹ÏÍø

I chose ³Ô¹ÏÍø for its strong reputation in marketing research and its supportive, collaborative academic environment. In particular, the Lazaridis School of Business and Economics provides an excellent platform for exploring interdisciplinary topics such as consumer behavior, consumer psychology, and the role of emerging technologies like artificial intelligence in marketing. The opportunity to work closely with faculty whose expertise aligns with my research interests, along with the school’s emphasis on connecting scholarship to real-world applications, made ³Ô¹ÏÍø the ideal place to pursue my doctoral studies.

Research Interests

• Consumer Behavior and Decision Making
• Consumer Psychology
• Artificial Intelligence (AI) in Marketing
• Autonomous Vehicles (AVs)
• Service Failures

Career Goal

My long-term goal is to become a faculty member at a leading global university, where I can contribute to advancing knowledge in marketing and mentor future scholars. At the same time, I aim to remain actively engaged with the marketing industry, applying academic insights to address real-world challenges and bridging the gap between theory and practice.